Demand Generation Specialist

Demand Generation Specialist

– Atlanta, Georgia – USA


SecurEnds is seeking a Demand Generation Specialist who is interested in joining a dynamic and expanding cybersecurity company. The ideal candidate will have experience in conversion optimization, digital content development, inbound marketing, Regional and Account Based Marketing, email marketing, and audience segmentation.

You will be responsible for the strategy, development, and execution of demand generation programs to increase awareness and demand for the SecurEnds’s products and services.

Role and Responsibilities:
Drive integrated digital marketing campaigns
Develop, implement, and own Regional Based Marketing and Account-Based Marketing programs
Develop, manage, and refine the email strategy and lead nurturing programs to span the buyer’s journey
Create nurture programs to move leads through the funnel to a sales-ready state
Work closely with our BDR team to optimize inbound lead generation efforts
Make data-driven decisions to optimize campaigns and audience journeys while exceeding KPIs
Monitor, analyze and optimize all marketing campaigns and programs
Drive A/B testing and optimization into all aspects of our marketing
Provide recommendations for marketing strategy and tactics based on testing and analysis
Collaborate with cross functional teams to understand how campaigns are performing and build assets that will drive interest and engagement across the customer lifecycle
Support the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources
Maintain a deep understanding of positioning, key value propositions and messaging
Partner with vendors to maximize demand generation programs
Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues, and other experts; communicate and share best practices
Qualifications and Skills:
Bachelor’s Degree in Marketing
3+ years of experience in marketing
Experience in cybersecurity or related industry is preferred
Proficient in marketing automation platforms and buyer intent data
Knowledge of various marketing channels and best practices
Understanding of attribution and demand generation techniques
Project management skills
Adaptable to an ever-changing, fast-paced environment while manage multiple projects at once with minimum supervision
Ability to think and act strategically
Proven track record using data to inform future decisions and segmentation
Solid organizational skills, including prioritization and time management
Experience with a B2B, SaaS company
Team player with a can-do attitude that can hold yourself and others accountable