Demand Generation Specialist

Summary

SecurEnds is seeking a Demand Generation Specialist who is interested in joining a dynamic and expanding cybersecurity company. The ideal candidate will have experience in conversion optimization, digital content development, inbound marketing, Regional and Account Based Marketing, email marketing, and audience segmentation.

You will be responsible for the strategy, development, and execution of demand generation programs to increase awareness and demand for the SecurEnds’s products and services.

Role and Responsibilities:

Drive integrated digital marketing campaigns

Develop, implement, and own Regional Based Marketing and Account-Based Marketing programs

Develop, manage, and refine the email strategy and lead nurturing programs to span the buyer’s journey

Create nurture programs to move leads through the funnel to a sales-ready state

Work closely with our BDR team to optimize inbound lead generation efforts

Make data-driven decisions to optimize campaigns and audience journeys while exceeding KPIs

Monitor, analyze and optimize all marketing campaigns and programs

Drive A/B testing and optimization into all aspects of our marketing

Provide recommendations for marketing strategy and tactics based on testing and analysis

Collaborate with cross functional teams to understand how campaigns are performing and build assets that will drive interest and engagement across the customer lifecycle

Support the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources

Maintain a deep understanding of positioning, key value propositions and messaging

Partner with vendors to maximize demand generation programs

Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues, and other experts; communicate and share best practices

Qualifications and Skills:

Bachelor’s Degree in Marketing

3+ years of experience in marketing

Experience in cybersecurity or related industry is preferred

Proficient in marketing automation platforms and buyer intent data

Knowledge of various marketing channels and best practices

Understanding of attribution and demand generation techniques

Project management skills

Adaptable to an ever-changing, fast-paced environment while manage multiple projects at once with minimum supervision

Ability to think and act strategically

Proven track record using data to inform future decisions and segmentation

Solid organizational skills, including prioritization and time management

Experience with a B2B, SaaS company

Team player with a can-do attitude that can hold yourself and others accountable